Frequency Magazine_Talk Radio Issue Talk Radio Issue | Page 12

Criselda Kananda Dudumashe | Legend BY Machaba Matsapola CRISELDA HAS BEEN TEACHING POSITIVITY FROM DAY ONE Media icon has created her own lane with her positive talk. 12 Frequency Magazine Ever since she got behind the radio microphone, Criselda Kananda Dudumashe has been teaching the audience about how to live positively. “I was always conscious that I’m go- ing to be a talk show host that is about instilling sense of hope and teaching people ways of living holistically,” says Criselda. The 50-year-old radio and TV personality started her radio career at Kaya FM around early 2000’s. “My first time on air, I was a guest presenter with Masechaba Moshoshoe; I then proposed a show that will teach about simple ways of wellness and living, focusing more on HIV education,” she shares. “I had always wanted to be a teacher but ended up in nursing, so my style of broad- casting is about teaching, I call it purpose drive conversations.”