FreestyleXtreme Magazine Issue 18 | Page 114

#throwback: 1984’s Bones Brigade Video Show F ollowing its dawn in the 1950’s, skateboarding regularly rose and fell in popularity – approaching the mainstream before hitting another bump like safety concerns or a shortage of skate parks. For all the passion the sport fostered, there were still those concerned that it may just be a fad, doomed to drift in and out of popularity without ever really establishing itself. At the start of the 1970s, however, a few key things started to fall into place. On the technology front, the same developments in plastics that gave your grandparents exciting new rotary phone designs and horrific avocado bathroom suites were solving some of the sport’s main concerns. Urethane wheels (pioneered by Frank Nasworthy) were more durable, grippy and most importantly vastly smoother than traditional clay or metal variants. Safety equipment like helmets and knee/elbow pads became lighter and more affordable, reducing the demonisation of the sport among parents. Along with the establishment of national competitions in the USA, these helped the sport grow in a much more consistent – and less likely to roll back – manner. By the 80s another new piece of tech would give the sport a boost: VHS and home video. As the sport stayed true to its counter- culture roots, media options were limited until skaters were able to take matters into their own hands. At that point, from the outside, 114 | FreestyleXtreme.com The video edit is an action-sports staple, and although it has evolved with technology and tastes, many of the conventions we still see today were laid down over 30 years ago by Stacy Peralta, Craig Stecyk, and George Powell. skate seemed to be moving in a more competition-focused direction but Stacy Peralta, Craig Stecyk, and George Powell decided they wanted to make a film that painted a picture of the sport and lifestyle they knew, rather than the commonly held view. With their skate hardware company, Powell Peralta, well established and a healthy roster of riders at their disposal - including Tony Hawk, Steve Caballero, Mike McGill, Lance Mountain, Rodney Mullen, Stacy Peralta, and Per Welinder - they were able to gather footage of street, vert and freestyle skate, while telling the story of the scene as much as the sport. The simple concept was to make a film that could be played on loop in skate stores (the idea of people commonly having VCRs at home was still a little far-fetched), covering a wide breadth of the sport without having a definable beginning or end. The finished film was as close to a viral video as you could get in 1984, watched by skaters around the world and spawning both an ongoing series and arguably the whole skate edit scene. It established Powell Peralta as film producers as well as a hardware company – a dynamic which would be aped by many brands right up to the modern YouTube age. To give the classic film a look, head to FreestyleXtreme.com/ Blog t