Free Wealth Management Guide 8 Threats To Portfolio Performance | Page 4

Average Investor vs. Major Indices 1992 – 2011 are not properly compensated for. Markets can be chaotic, but over time they have shown a strong relationship between risk and reward. This means that the compensation for taking on increased levels of risk is the potential to earn greater returns. According to academic research by Professors Eugene Fama and Ken French, there are three “factors” or sources of potentially higher returns with higher corresponding risks.9   1. Invest in Stocks 2. Emphasize Small Companies 3. Emphasize Value Companies Average stock investor and average bond investor performances were used from a DALBAR study, Quantitative Analysis of Investor Behavior (QAIB), 03/2012. QAIB calculates investor returns as the change in assets after excluding sales, redemptions, and exchanges. This method of calculation captures realized and unrealized capital gains, dividends, interest, trading costs, sales charges, fees, expenses, and any other costs. After calculating investor returns in dollar terms (above), two percentages are calculated: Total investor return rate for the period and annualized investor return rate. Total return rate is determined by calculating the investor return dollars as a percentage of the net of the sales, redemptions, and exchanges for the period. The fact that buy-and-hold has been a successful strategy in the past does not guarantee that it will continue to be successful in the future. A groundbreaking study by leading institutional money manager, Dimensional Fund Advisors LP, found that exposure to these three risk factors accounts for over 96% of the variation in portfolio returns.10 So, the presence or absence of Small and Value companies in your portfolio as well as your exposure to stocks may have a substantial impact on performance. And additional asset classes, such as Real Estate and International, help provide further portfolio diversification. Threat 7: Lack of Diversification “Don’t put all of your eggs in one basket.” As an investor, you may have heard this old saying used to emphasize the need for a diversified portfolio. Though diversification does not guarantee a profit or protect against a loss, a combination of asset classes may reduce your portfolio’s sensitivity to market swings because different assets — such as bonds and stocks — have tended to react differently to adverse events. For example, the stock and bond markets have historically tended not to move in the same direction; and even when they did, they usually did not move to the same degree.   To take a historical example: As the chart below shows, $1 invested in 2002 in a diversified equity portfolio including exposure to Small, Value, Real Estate, International and Emerging Markets was worth $1.78 at the end of 2011. Growth of $1 Investment Diversified Equity Portfolio January 1, 2002 - December 31, 2011 Some long-term investors believe that investment success has less to do with how well you pick individual stocks or the timing of when you get in the markets and more to do with how well your portfolio has been diversified. Just owning 10 different mutual or index funds, for example, does not mean you are effectively diversified. These mutual funds may have similar holdings or follow similar investment styles. In addition, investors who are not properly diversified may have more risk in their portfolio or are taking risks that they Diversified Equity Portfolio is weighted as 21% to the Dow Jones Total Market Index, 18% to the Russell 1000 Value Index, 15% to the Russell 2000 (Small Cap) Index, 26% to the MSCI EAFE Index (net div), 10%to the MSCI EAFE Small Cap Index, 5%to the MSCI Emerging Markets Index, and 5% to the Dow Jones U.S. Select REIT IndexData Sources: S&P 500 Index data are provided by Standard & Poor’s Index Services Group, Russell Index data provided by The Russell Company, www.russell.com Dow Jones Wilshire Index data provided by www.dowjo- nesindexl.com; MSCI Index data provided by Morgan Stanley 4 4