Franchise Update Magazine Issue IV, 2016 | Page 65

FRANCHISORS FOR GROWIN G READ THE FULL DIGITAL L 2017 ANNIUSAE EDITION FRANCH ENT BU TE 2 0 1 7 A L A N N U E C H I S F R A N NEXT ISSUE: E N T L O P M D E V E Women Leadership RELEASE DATE: INTELL SINESS IGENCE FRANCH ✔ CLOSING RATIOS Q4 | 2016 ISE FRANCHPM ENT DEVELO REPORT BY PRODUCED ✔ SOCIAL MEDIA ✔ CONVERSION RATES ✔ SALES BUDGETS ISORS 2017 ANNUAL DEVELOPM REPORT R T R E P O February 10, 2017 ✔ THE COST OF REFERRALS ✔ ONLINE SPENDING ✔ BROKER PRICING LAS VEGASAY, APRIL 26 ISSUE GET STARTED NOW: L 23 – SUNDAY, APRI WEDNESD 6 IV 201 magazines.franchising.com/franchiseupdate 11/8/16 9:06 AM indd 1 fu4_cover. FU4_Digital_Edition_ad_third_sq.indd 1 11/8/16 9:12 AM Multi-Unit Franchisee -UNIT FRAN O R S I N A T D O M dominators t tell how they go today where they are ALSO: NING ION PLAN ■ SUCCESS inesses, d bus For family-owne yesterday t is the time to star s er, Jr. operate Robert Scherm ss 8 states acro 177 Wendy’s GAGEMENT MEDIA EN ■ SOCIAL of being earnest The importance ever before nt than is more importa INGS MSA RANK ■ ANNUAL est U.S. markets and chising’s larg Fran e them who dominat the operators LAS VEGASay, April 26 ISSUE l 23 Sunday, Apri – Wednesd 16 IV 20 GET STARTED NOW: 2016 ISSUE IV E January 10, 2017 E CHISE RELEASE DATE: FINANC LOGY ■ DOMProINfilesAofTOthisRyeSar’!s NEXT ISSUE: MEGA 99 - America’s Largest Franchisees HNO E ■ TEC e e s i h c n Fra SERVIC STOMER Multi-Unit CU MULTI READ THE FULL DIGITAL EDITION 10/19/16 magazines.franchising.com/multiunitfranchisee over.indd muf16-4_c MUF4_Digital_Edition_ad_third_sq.indd 1 fu4_grow_international(62-63).indd 63 GROWING Frandcahte up UPDA William Edwards, CEO of EGS LLC, has 40 years of international business experience. He has lived in 7 countries, worked on projects in more than 60, and has advised more than 50 U.S. companies on international development. Contact him at 949-375-1896, [email protected], or read his blog at edwardsglobal.com/blog BUSINESS INTELLIGENCE FOR CHISE Big picture Master franchising remains the prevalent type of franchise model in most of the world, except for the food and beverage sector where area franchising remains the model. An area franchise is one where the local franchisee builds, owns, and operates all the units of the franchisor in a country. This requires a much higher level of capital than master franchising. Food and beverage franchises typically seek multi-unit franchisees in the U.S., and this has begun to happen in Europe. Franchise Update Media will hold the first multi-unit franchise conference in Europe in early December in Florence, Italy. Again, a sign of the times. n Franchise updateise FRAN franchises in Kenya and South Africa. But the economies, unemployment, and political situations are barriers to finding investors. Nigeria is going through economic challenges that may limit new franchise development in 2017. Middle East Given the political turmoil and today’s low oil prices, the Middle East would seem a place where there would be little interest in new franchise development. There is no doubt that the price of oil, much lower than just 1 or 2 years ago, has diminished new investment in countries like Kuwait, Saudi Arabia, and the United Arab Emirates. But there remain companies that think 3 to 5 years out and are still investing in new brands. New franchise investment in the Middle East is lower than 2 to 3 years ago and is limited to these countries. Food and beverage franchises are still the primary interest, 40 years after the first U.S. burger brands entered these countries. Turkey has seen good foreign franchise investment in the past five years. Unfortunately with the unrest in Syria and internal political changes, Turkish companies have recently become reluctant to develop new brands. History says this will change in the future. 9:19 AM 1 11/8/16 9:16 AM Franchiseupdate I S S U E I V, 2016  63 11/8/16 2:46 PM