2017AFDR
2017AFDR
“ The 2017 AFDR is packed with timely information and benchmarking data that can help your franchise system grow faster and close more deals .”
up from 28 percent last year ). Multi-unit operators at our annual Multi-Unit Franchising Conference overwhelmingly say that networking opportunities with their peers to learn about new brands , along with the opportunity to meet with new brands in the Exhibit Hall were among the top reasons they attend . ■
10 DIFFERENTIATORS
The following are 10 of the most important things the more successful brands have seen or done that make their franchise offering more attractive to prospects and candidates :
• Telephone leads are more important than online submissions
• Quality of leads is up
• Involvement in trade associations to connect with franchise prospects
• Provide FPRs
• More multi-brand franchisees
• Unit-level performance
• Modification of fees
• Resale agreements in FDDs
• Lower resale rate
• Higher compensation packages for sales executives
2017 AFDR NOW AVAILABLE !
The 2017 Annual Franchise Development Report ( AFDR ) delivers data collected from 167 franchisors representing 2017 ANNUAL 60,989 units , with responses organized by industry , unit investment , system-wide sales , and more . The annual report provides franchisors with the ideal tool for studying their development practices , benchmarking their sales and recruitment budgets against their own industry categories , and setting goals and budgets for the year ahead . The report also includes research into online recruitment practices , the growing use of mobile and social tools by prospects , and best practices by franchisors .
The AFDR , the only sales and lead generation benchmark report available in franchising , identifies industry sales trends and top lead generation sources for meeting sales
FRANCHISE DEVELOPMENT REPORT goals . For example :
• How does your sales budget compare with other brands in your segment ?
• Are your closing ratios in line with your industry and investment level ?
• What conversion rates should you expect from your website ?
• Is your online spending paying off ? How do you know ?
• Are your brokers delivering — and is their price per deal
PRODUCED BY too high ?
• Are you using referrals , and how much are you paying for them ?
• How are franchisors using social media to recruit candidates ?
• Some franchisors are exceeding their sales goals . What are they doing differently from those falling short ?
The 2017 AFDR is packed with timely information and benchmarking data that can help your franchise system grow faster and close more deals — while saving thousands of dollars in cost per sale . Based on in-depth surveys from 167 franchise companies , this thoroughly researched report reveals the success drivers that are sure to boost the output and quality of your sales department .
Filled with the most comprehensive sales and lead generation data in franchising , the 2017 AFDR , at more than 250 pages , is a must-buy tool for franchisors , development consultants , and advertising , marketing , and technology suppliers — and is ideal for benchmarking and building budgets and media plans .
The complete 2017 AFDR , with analysis and benchmarks , is available for $ 345 . For ordering information , call Sharon Wilkinson at 800-289-4232 x202 , email sales @ franchiseupdatemedia , or visit http :// afdr . franchiseupdate . com .
Franchiseupdate ISSUE IV , 2016 33