Franchise Update Magazine Issue IV, 2015 | Page 34

2016 AFDR
AFDR: HOW THE PROS USE IT

Following the conference, we asked three of the panelists on the
AFDR panel how they use the AFDR (the fourth, Steve Dunn,
was out of the country). Here’s what they had to say.

METRICS AND SPENDING

“I use the report to analyze my individual metrics: my requestto-application ratio, applications-to-‘join the flock’ day (discovery
day) ratio, and lead conversion from unique visitors to our website
to those who fill out a request for more information,” says Paul
Pickett, vice presiden و