Franchise Update Magazine Issue IV, 2014 | Page 26

Market
Consumer marketing initiatives

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26 CMO Q&A
Corner Bakery’s Diana Hovey loves neighborhoods
and giving back

32 CMO Roundtable
“Discuss the role of your brand’s culture in creating,
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framing, and developing your brand message or
image to customers.”

33 Millennials
Does your brand offer Gen Y diners a “user-centric”
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experience?

34 Connecting with
Customers
Three keys for moving beyond platitudes

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