Franchise Update Magazine Issue IV, 2014 | Page 26
Market
Consumer marketing initiatives
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26 CMO Q&A
Corner Bakery’s Diana Hovey loves neighborhoods
and giving back
32 CMO Roundtable
“Discuss the role of your brand’s culture in creating,
32
framing, and developing your brand message or
image to customers.”
33 Millennials
Does your brand offer Gen Y diners a “user-centric”
32
experience?
34 Connecting with
Customers
Three keys for moving beyond platitudes
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