Lead
Franchise leadership and management
6
6 Executive Profile:
Randy Shacka
33-year-old president leads Two Men and a Truck
9
9 CEO Profile:
Doug Pendergast
Keeping 80-year-old Krystal relevant in the age of better burgers
14 Feature:
Franchise Conventions
Delivering maximum benefit system-wide
18 Feature: Anatomy of a Brand
Arby’s refranchising initiative is coming on strong!
20 Leadership Guru
Juice It Up! CEO: “Change is hard, but it doesn’t have to be painful”
“
Everyone makes mistakes—no business venture is perfect. Look at your
previous failures to avoid falling into the same patterns. Juice It Up!
closed 79 stores between 2008 and 2010 because of the struggling
economy. I look at this as a positive experience: it allowed us
20
to rethink our expansion strategy and showed us where we
went wrong. —Frank Easterbrook, president and CEO, Juice It Up!
”
Franchiseupdate I ssue I V, 2012
5