Franchise
update|Q4
2011
BUSINESS INTELLIGENCE FOR GROWING FRANCHISORS
Lead!
Leadership lessons
from a franchiseeturned-franchisor
Market!
Wendy Odell Magus
talks customer
acquisition
Grow!
Leveraging people,
budgets, brands, and
resources
Highlights from the 2012
Annual Franchise Development Report
n Benchmarking: Where do you stand?
n Validation: Who does it best?
n Lead Generation: What’s your conversion rate?
n Marketing: How does your ROI stack up?
Drive more business to your franchise.
Find out how with your free Online Marketing Analysis.
See inside back cover for details.