Franchise Update Magazine Issue III, 2016 | Page 29

no of units
franchise
by title
catagories
ARE
YOU RIDDLED BY PERFORMANCE
GAPS

STALLING TODAY’S RECRUITMENT EFFORTS?
34%
53%
85%
72%

of sales staff never returned a qualified prospect’s call-in message
did not take a telephone number
did not qualify the prospect’s startup time frame
catagories
of sales staff never
called a qualified prospect requesting information from their own website

48% of franchisors did not meet their sales goals
20% of franchisors don’t provide FPRs in their FDDs
70%
52%
51%
40%

don’t mention “franchise available” on their Facebook pages
of franchise sites are mobile friendly
of internet leads are from smart phones
INVESTMENT LEVEL
investment
have videos on their site
Under $50,000 5%

no of unitsNUMBER

Over $1 Million
gross revenue

OF UNITS

16%

0 2%

>1,000
18%
501-1,000
9%
250-500
21%

$500,000 $1 Million
15%

<25
9%
26-10
19%

$1 Million$8 Million
13%

101-250
22%

$100,000 $250,000
28%

$250,000
- $500,000
27%

ANNUAL SYSTEM-WIDE
REVENUE
<$1 Million 1%

gross revenue
GROSS

> $100 Million
47%

investment

$50,000 $100,000
9%

$8 Million-$20 Million 9%

$20 Million-$40 Million 8%
$40 Million-$60 Million 7%
$60 Million-$80 Million 7%
$80 Million-$100 Million 8%

REGISTER NOW ONLINE: franchisedevelopmentconference.com OR CALL: 1-800-289-4232 ext 202

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7/25/16 5:12 PM