Franchise Update Magazine Issue III, 2013 | Page 56

* or full session descriptions visit: FranchiseDevelopmentConference.com
F

Wednesday, Oct. 9th
5:30pm – 8:30pm
PEP RALLY – EXHIBITS OPEN

Thursday, Oct. 10th
7:45am – 8:25am
BREAKFAST CAFETERIA – EXHIBITS OPEN
8:30am – 10:15am
GENERAL ASSEMBLY
OPENING BELL
Therese Thilgen, CEO, Franchise Update Media Group

STATE OF THE INDUSTRY
Darrell Johnson, Franchise Economist & President, FRANdata

WORLD-CLASS KEYNOTE:
Jordan Belfort, The Wolf of Wall Street

10:15am – 10:25am
BREAK
10:30am – 11:10am
GENERAL ASSEMBLY
Steve Olson, President, Franchise Update Media Group;
Tom Wood, President & CEO, Floor Coverings International

Annual Franchise Development Report Card
Get the latest top-line intelligence on sales and marketing costs,
budgets and top sales sources; online sales results from ad
portals, pay-per-lead, site optimization and social media; close
ratios, cost per lead, cost per sale, application and discovery day
closing ratios; and much more…

2013 Franchisor Mystery Shopping Scores
Are your recruitment grades high or low? Discover what franchisors
today are doing well and not so well in the competition for franchise candidates. Each year our team of mystery shoppers posing
as qualified franchise candidates contact participating franchisors
attending this conference to rank their website development and
follow-up performance. (Award winners will be announced at the
STAR Awards Dinner.)

11:15am – 12:15pm
CONCURRENT CLASS ROOMS
I. Leveraging Recruitment Technology:
Closing Performance Gaps in Every Stage of Your Development
Lead and sales process automation delivers performance
intelligence that can significantly increase your selling success.
Capturing critical metrics helps uncover and overcome weaknesses in your franchise recruitment. Session leaders will address
the benchmarks to greater recruitment success…
Facilitator: Mike Hawkins, VP Franchise Development,
The Dwyer Group
Panelists: Jennifer Durham, EVP Franchise Development,
Checkers; Sean Fitzgerald, EVP Franchise Development,
BrightStar Care
II. Growth Targets:
Building Out New & Underdeveloped Markets
What research and tools are most productive for identifying
key expansion markets for your brand? How do you determine
competitive, economic and consumer trends, ethnicities, behaviors and lifestyles to make intelligent planning decisions? What
about entrepreneurial climates and regional preferences or lack
of preferences that may come into play for your products or
services? In this session our panel of experts will provide anecdotes and resources you can turn to for help with your planning
and execution…
Facilitator: Richard Leveille, CFE, EVP Franchise Development,
Smoothie King Franchises Inc.
Panelists: Martha Flynn, Director, Global Franchise Services,
Dunkin’ Brands, Inc.; Madison Jobe, Chief Development
Officer, Pizza Inn, Inc.; Todd Peterson, VP Franchise Sales,
Togo’s Sandwiches