Franchise Update Magazine Issue III, 2013 | Page 27

Grow Market Lead

2013 Conference Chair
Wendy Odell Magus

After the two morning sessions, the
Sponsor Networking Gallery opened
for lunch—and exhibitors. Technology
is driving the marketing strategies and
efforts of most brands these days, and
it showed in the number of technologyrelated suppliers on hand, offering everything from local marketing solutions
and SEO to social media and a spectrum
of digital marketing solutions.
General session time

Steve Olson, president of Franchise Update
Media Group, kicked off the afternoon
with details from an in-house survey of
attendees about their use of social media. Highlights included: local marketing was their number-one marketing issue; 63 percent didn’t measure ROI on
social media; and 58 percent didn’t have
a customer loyalty program. Olson also
discussed how franchises were allocating their media budgets and using social
media and mobile technology.
Conference Chair Wendy Odell Magus, vice president of marketin