Franchise Update Magazine Issue III, 2012 | Page 6

From the
editor’s
desk
BY Kerry Pipes

Franchise
update|Q3
CHAIRMAN
Gary Gardner
CEO
Therese Thilgen
President
Steve Olson
Vice President Operations
Sue Logan

Technology, Transparency,
and Growth

A

s I’m writing, I have just returned
from the 2nd annual Franchise
Consumer Marketing Conference in
San Francisco. Hosted by Franchise Update
Media Group, the event shows every sign
of rocketing to success, just as its two elder
siblings have—the Multi-Unit Franchisee
Conference and the Leadership & Development Conference. I believe this flash of success is the result of the conference being in
the right place at the right time. Consumer
marketing tools, techniques, and strategies
have never been more complex, yet more
important to, franchise brands.
And I’m not just talking about social