Franchise Update Magazine Issue III, 2012 | Page 45

possible with each
“ My goal is to be as clear ascommunication are
candidate. Transparency and

synonymous. Throughout the life of a franchisee,
nothing is more important than communication.

Grow

— Jenna Barber, Director of Franchising, Nothing Bundt Cakes Enterprises

”

Franchise development intelligence

Challenge the Pros 45.
“How is the trend toward transparency
and increased disclosure helping you to
increase sales leads, quality, and deals?”
45

that
“ We’ve always believedall
candid FW26