Franchise Update Magazine Issue III, 2012 | Page 41
By Tom Epstein
Don’t Be Afraid
Tame tomorrow’s technology today!
C
omputing in the cloud,
mobile applications, and
near field communication (NFC) have many
IT people losing sleep at night trying
not only to figure out what’s happening with these technologies, but also
how to keep up. Changes in technology and how consumers use it are so
overwhelming and fast-moving that
many companies are paralyzed and not
doing anything. And it is fast-moving:
• Among the approximately 314
million people in the U.S., about 90
million smartphones are in use, plus
another 17 million tablets.
• At the end of 2011, more than 45
percent of adults in the U.S. were using
mobile devices for Internet access. By
year-end it will be 70 \