Franchise Update Magazine Issue III, 2012 | Page 38

Grow Market Lead

CMO
roundtable:
“What are the keys to better,
more open communication
between your brand, franchisees,
and customers? What tools or
strategies do you use?”
Marla Pieton
Senior Director of Marketing
Quaker Steak & Lube

Every quarter, we
host a Franchise
Owner Dinner and
Roundtable. The
purpose of this gettogether is to allow a
free exchange of
ideas about how we can improve
franchise support and further strengthen
our brand. We also like to refer to the
session as a “What’s stupid around here”
meeting, with the ultimate v