Franchise Update Magazine Issue II, 2017 | Page 26

Consumer Marketing
CONSUMER MARKETING INITIATIVES
26 CMO Q&A
At the Great Outdoors, Larry Spada is a fi ve-brand strategist
28 CMO Roundtable
“What technologies are you using to
understand your customers, improve their experience,
and keep them coming back?”
29 Customer Service
5 essential customer experience practices
30 Social Media Marketing
Aligning social media platforms and goals
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