Franchise Update Magazine Issue II, 2017 | Page 19
• Postcards work best when they lead your audience to a next
step, such as visiting a website, calling for more information, or
walking into a location to take advantage of an offer.
Perhaps most importantly, consider the details of your targeted
audience and when they should receive each postcard.
• Break your mailing list into sub-groups (current customers,
prospective customers, past customers, referral resources, etc.)
and craft a targeted message with an offer to strategically appeal
to each group.
• When planning delivery dates, consider the ebb and flow
of your own mail and the time you make to look through it.
Conventional marketing wisdom seems to dictate that Monday,
Friday, and holiday deliveries can be less effective, whereas
mail delivered on Tuesday or Wednesday can garner a bit more
attention because the volume is often lighter.
FINDING THE RIGHT POSTCARD PARTNER
The industry is crawling with competition, so if you’re serious about
strengthening your franchise’s brand in new and existing markets, a
strong postcard campaign is just one way to build recognition and
elicit trust.
You’ll want to partner with a provider who offers a portfolio of on-
demand, customizable postcards that can be designed to meet your
franchise’s unique brand guidelines. Partnering with a company like
Xpressdocs ensures your postcard campaign is set up for success,
especially considering the intricacies and variability needed with
distributed workforces.
Additionally, the Xpressdocs Marketing Platform delivers access to
the tools that allow franchisors to maintain control over messaging,
quality of materials, and budget, while empowering franchisees to
meet the unique needs of their market.
To give your brand a boost, explore a partnership with Xpressdocs
and launch a powerful postcard campaign today.
Xpressdocs empowers franchisors and
franchisees to send consistent messaging
into the market by streamlining customizable
marketing materials under one robust
marketing platform.
Along with being the go-to resource for
postcards, Xpressdocs offers a menu packed
with brand-approved solutions.
• PRINT AND DIRECT MAIL
• DIGITAL AND AUTOMATED PROGRAMS
• PROMOTIONAL PRODUCTS
• FULFILLMENT SOLUTIONS
DIRECT MARKETING
DELIVERED YOUR WAY
LEARN MORE!
www.xpressdocs.com/franchise
[email protected]
888-793-9791