Franchise Update Magazine Issue II, 2017 | Page 65

SOCi Everything you need to scale social media YOUR BRAND IS IN THE HANDS OF HUNDREDS OF LOCAL FRANCHISEES! Franchisors invest incredible amounts time and effort to build their brands. Yet, on social media, that brand is managed by dozens, hundreds or even thousands of individuals. The result can be off- brand, damaging messages or rogue comments that hurt your brand image. Franchisors need a way of managing and protecting their brand investment across social pages, while empowering their franchisees to turn those networks into customer generating channels. That’s where SOCi comes in. Tens, hundreds or thousands of social me- dia pages can be a powerful foundation for a franchise to connect with unique audiences and leverage the power of word-of-mouth, local marketing. The first step is to implement controls and proce- dures to protect your brand, and SOCi is the infrastructure you can use to turn your potential liabilities into assets. MORE THAN 15,000 BUSINESSES RELY ON SOCI TO CONTROL THEIR BRAND AND EMPOWER THEIR FRANCHISEES. SOCi delivers a powerful set of tools on top of a multi-tiered permission system specifically built for franchises – serving as the foundation from which your brand can run social media for the entire or- ganization. Whether you are publishing content at peak traffic times for each lo- cation, sharing brand-approved content from cloud-based libraries, monitoring customer conversations, responding to reviews in real time, sending coupons across your network or delivering detailed, location-specific reports… SOCI HAS THE TOOLS, APPROVAL PROCESSES AND WORKFLOW MANAGEMENT FEATURES A FRANCHISE NEEDS TO TAKE CONTROL OF SOCIAL MEDIA AND ALLOW FRANCHISEES TO THRIVE. 2017 Smart Technology Guide CONTACT INFORMATION WARREN KAY Chief Marketing Officer E-mail [email protected] Phone [phone] Address 533 F St. Suite 300 San Diego, CA 92101 63