Franchise Update Magazine Issue II, 2016 | Page 65

Multi-Unit FINANC LOGY n E e e s i h c n Fra Multi-Unit 16 ISSUE II 20 CHISE E NEXT ISSUE: RAND MULTI-B A N D I - B R M U L T Franchisee Dominators and Their Territories backer Former NFL line ing les franchis Bryan Scott tack Boxing Club with Title 5 0 RELEASE DATE: INSIDE: RCERERS n OUT-SOU out July 19, 2016 Mastering the art of hiring IDATION n CONSOL are getting Big franchisees bigger! AND 50 n MULTI-BR by size and brands ranked Top operators E: SEE INSID ISSUE GET STARTED AT: 6 II 201 APRIL 26-29 , 2016 n LAS VEGAS http://magazines.franchising.com/multiunitfranchisee/ Franchise updatehise Digital_Edition_ads_third_sq.indd 1 5/10/16 1:25 PM BUSINESS INTELLIGENCE FOR U M E R C O N S G E T I N M A R K August 9, 2016 TE RELEASE DATE: BUSIN UPDA BIG DATA Issue CHISE NEXT ISSUE: GROWING FRANCHISORS Frandcate up FRAN READ THE FULL DIGITAL EDITION ESS IGEN INTELL R CE FO GROWIN FRANCH ISORS Q2 | 2016 K alls MAFrR om four w ld to the wor Find the PR Going Reed, Rosemarie ng t of marketi vice presiden tions at Dream Vaca Company A Cruise One ategies rketing str Social ial media ma Effective soc le under Profi Fo ISSUE GET STARTED AT: G er ConsuEm IN T G al Help your needs ts PRofession firm that sui brand! lt her own 39: SEE PAGE 20 16 Franchise mer Consu ting Marke nce Confere n bui s Ally Svenso MOD Pizza’ 22, 20 16 NTA JU NE 21HOTEL ATLA HEAD INENTAL BUCK INTERCONT 6 II 201 www.joomag.com/magazine/franchise-update-magazine Digital_Edition_ads_third_sq.indd 2 fu2_grow_international(62-63).indd 63 FRAN William Edwards, CEO of EGS LLC, has 40 years of international business experience. He has lived in 7 countries, worked on projects in more than 60, and has advised more than 50 U.S. companies on international development. Contact him at 949-375-1896, [email protected], or read his blog at edwardsglobal.com/blog READ THE FULL DIGITAL EDITION HNO E n TEC SERVIC STOMER CU -UNIT Conclusion Even as consumer marketing through mobile marketing is the growing trend in rapidly developing countries, traditional marketing avenues such as PR and print ads still have a place in many countries. The key is knowing what works best for each. n Franchisee MULTI spite the move away from printed media, if you go into any newsagent (newsstand), the shelves are filled with glossy magazines that cater to every imaginable interest, from personal health to knitting. There is a seemingly inexorable move to promotions designed specifically for mobile devices and the growing role of bloggers who can influence buyer behavior. We see the growing use of video and image-based content
and more effective use of data to allow relevant targeting of specific consumer categories. Finally there is the growth of reactive marketing where pizza companies will send special offers to people who are in the vicinity of one of their (or even their competitors’) outlets. —Iain Martin, Managing Director, The International Franchising Centre, U.K. • Vietnam. More than half of the 91 million people in Vietnam are on the Internet, with more than 136 million mobile connections. The Vietnamese make extensive use of Facebook, LinkedIn, and Google+ with more than 30 million subscribers. Vietnam’s communist government, which once blocked Facebook, now has its own page to reach young Internet-savvy users who turn to it for news. Retailers must be especially competent in shaping consumer marketing initiatives that evolve around the mobile devices and the social media platforms that Vietnamese consumers continually depend on as their main platform for information, news, ecommerce, entertainment, and even in areas such as food delivery services. — Sean Ngo, CEO, VF Franchise Consulting, Ho Chi Minh City Franchiseupdate I S S U E I I , 2016  63 5/10/16 1:26 PM 5/10/16 1:34 PM