Franchise Update Magazine Issue II, 2016 | Page 48

20 16 FranchiseConsumer MarketingConference AGENDA AT A GLANCE TUESDAY JUNE 21, 2016 7:30am 8:30am – 11:45am Concurrent Opening Workshops (Included in conference registration) 8:30am – 10:00am Crafting the Right Brand Promise that resonates with your cross-demographic customers – consumers, franchisees, and employees. 8:30am – 10:00am Media – Paid, Owned, Earned & Shared – Develop a multi-media strategy and placement plan. 10:15am – 11:45am Engage Your Customer Through Their Media Choice – choosing the right media vehicles to reach your target audiences. 10:15am – 11:45am Media – Paid, Owned, Earned & Shared – Execute, evaluate and measure results of your multi-media plan. 12:00pm – 1:45pm Lunch in Sponsor Networking Gallery – Exhibits Open 2:00pm – 3:00pm Ketye no REGISTRATION OPEN 3:00pm – 4:00pm 4:10pm – 5:25pm 5:30pm – 7:30pm Opening General Session Welcome – Therese Thilgen, CEO Franchise Update Media Opening Remarks – Jeff Rinke, VP of Marketing, Hungry Howie’s Pizza, Conference Chairman State of Franchising – Darrell Johnson, President & CEO, FRANdata OPENING KEYNOTE – Scott Stratten What’s Next for Marketing? Local Marketing – imperative for location, market and brand growth. Research & BIG DATA – How it fits with your brand. Social Media’s role in driving revenue. Welcome Reception in Sponsor Networking Gallery – Exhibits Open 8 FCMC16_brochure1.indd 46 5/10/16 1:45 PM