Franchise Update Magazine Issue II, 2016 | Page 46

Advisory
Board

Our conference advisory board is comprised of some of the brightest,
experienced and creative marketers in the franchise industry.
We couldn’t bring you the quality programs and content without their
support. Please join us in thanking them for their contributions.

2016 CONFERENCE CHAIR
JEFF RINKE
VP, Marketing, Hungry
Howie’s Pizza
Jeff is VP of Marketing
for Hungry Howie’s
Pizza, the nation’s 10th
largest pizza franchise, with over 545
locations in 20 states. He oversees
marketing communications, including
branding, advertising, public relations
and market research. Jeff works with
Hungry Howie’s advertising agency
on developing budgets and oversees
social and digital marketing. He began
his career with Hungry Howie’s in 1987,
as a franchise consultant after leaving
Domino’s Pizza.
SUSAN BORESOW
President, Title Boxing Club
For the past 29 years, in
addition to Massage Envy
Spa, Susan has worked for
some of the biggest names
in franchising, including
McDonald’s, Sport Clips, Cold Stone
Creamery, Godfather’s Pizza and many
more. In her various roles, she has
overseen creative, strategy, media,
branding, execution, product
development, and online initiatives.
Susan has also managed research
teams, field marketing teams, PR
agencies and advertising agencies,
national promotions, loyalty and web
strategies, and cause marketing.
HEATHER BRIGGS
Director of Marketing & Strategic
Planning, Great Clips
Heather Briggs is the
Director of Marketing
Strategy & Planning for
Great Clips, the world’s
largest salon brand. She has been
with the company for 13 years and has
held a variety of positions within the

marketing department. She oversees
a team that manages system-wide,
co-op, and salon level marketing
initiatives. Great Clips currently
operates in over 170 markets across
the United States and Canada. Prior to
joining Great Clips, Heather worked
as an Account Executive at Campbell
Mithun ad agency, where she worked
on both retail and packaged goods
accounts. Heather received her
bachelor’s degree from the University
of Minnesota and her MBA from
Hamline University. When not working,
Heather spends her time with her
husband and two children.
DAVID BUCKLEY
CMO, Sears Hometown and Outlet
Stores, Inc.
David leads a team that
executes large-scale
nationwide marketing
strategies, while leveraging
the hyper-local aspect of
retailing. David and his team plan and
execute marketing campaigns across a
wide variety of marketing assets,
including newspaper, radio, cable TV,
billboard, direct mail, social media,
social couponing, e-mail marketing,
loyalty marketing, cause marketing,
SEO, SEM, store signage/visual
planning, POS marketing and local
event marketing.
RICHARD HOPE
CMO, Jersey Mike’s Subs
Rich oversees all brand
management as well as
national and local
marketing activities at
Jersey Mike’s Subs, a fast
casual franchise restaurant chain with
over 750 stores open or under
development in 33 states. Previously
he was President and co-founder of

Sirius Advertising, Inc., working with
such accounts as Steinway Piano,
Central Jersey Bank, Purdue
Pharmaceuticals, Student
Transportation of America, Global
Logistics International, Jersey Mike’s
and many others, spanning 23 years.
DOUG KOEGEBOEHN
CMO, Wienerschnitzel
Doug Koegeboehn
(Keg-a-bean) is the Chief
Marketing Officer for
Wienerschnitzel, the
World’s Largest Hot Dog
Chain. Doug absolutely loves the
enjoyment of eating food and knows
pretty much everybody else does too.
That’s why he has relished spending
much of his entire career working in
food-related business. It started when
he was 15 and landed a job at the new
Burger King. Then when Doug
graduated college he joined an
advertising agency working on the El
Pollo Loco account. For the next 20
years Doug led agency teams on great
food accounts, including Dole, Marie
Callender’s, the California Avocado
Commission, Yogurtland and his
favorite, Wienerschnitzel. This past year
an opportunity arose and he joined the
Wienerschnitzel family as CMO and is
loving it. On the personal side, Doug
feels extremely lucky to be married to
his beautiful wife for the past 20+ years
and has two great kids. His marriage
and his children are his greatest
accomplishments in life.
WENDY ODELL MAGUS
CFE, VP, Marketing, Kiddie Academy
In her role with Kiddie
Academy, Wendy is
responsible for all
consumer and franchise
sales marketing strategies.
Prior to joining Kiddie Academy in

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