Chairman ’ s Note
Welcome !
What an honor it is for me to chair this year ’ s Franchise Consumer Marketing Conference . I was first asked back in 2011 to be a panelist at the very first conference and I ’ ve been back every year since . This conference has continued to grow every year since it ’ s inception and the reasons are clear . This forum is jam-packed with all the knowledge and experience that an exclusive club of the brightest , best and most visionary marketing executives has to offer .
With a focus on digital , social and consumer marketing , the annual conference is geared to the needs of franchise CMO ’ s , Brand Managers , and Marketing Professionals . But I wouldn ’ t stop there , CEOs , Presidents and technology marketing professionals would also benefit from this conference . You will have the opportunity to network with your peers and engage in meaningful conversations and find new vendors to help solve your challenges . Learn from your peers what has worked and what hasn ’ t and what to watch out for before investing your marketing dollars .
This conference addresses many of the challenges and changes marketers will face in 2016 and beyond . The conference will kick off with concurrent opening workshops dealing with “ Crafting the Right Brand Promise ,” “ Media - Paid , Owned , Earned and Shared ” and “ Engaging Your Customers Through Their Media Choice .” These sessions are extremely relevant for marketers of all levels .
This year our two keynote speakers will enlighten us with where our industry is headed . Scott Stratten the President of Un-Marketing , will discuss “ What ’ s Next for Marketing .” Scott is an expert in viral , social ,
and authentic marketing which he dubbed Un- Marketing . And then Curt Steinhorst , founder and president of The Promentum Group , will discuss how to craft messages for today ’ s distracted audiences .
Our Advisory Board along with other guest panelists will be participating in many Breakout Sessions . Please take a moment to check out the Advisory Board and the speaker roster to understand the depth of knowledge they bring to this conference . Breakout Sessions will include :
■ Local Marketing- imperative for location , market and brand growth
■ Research and Big Data – how it fits with your brand
■ Social Media – it ’ s role in driving revenue
■ Brand Building – more than changing your logo
■ Determine Lead Source Attribution
■ Programmatic Media
■ Franchise Ad Fund Compliance
■ The Print and Direct Mail Resurgence
■ Mobile – what it means for your brand and franchisees
Whoever said a good idea can be had by one , but it becomes great when nurtured by many was brilliant . Bring your ideas to this convention and watch them blossom . Mark your calendars and bring your team members to share all the great content we ’ ll be presenting at the 2016 Franchise Consumer Marketing Conference .
Take advantage of the lowest registration rate by signing up before April 30 and we ’ ll see you in June .
JEFF RINKE Vice President of Marketing Hungry Howie ’ s Pizza , Inc .