Franchise Update Magazine Issue II, 2016 | Page 56
Growing Your System
FRANCHISE DEVELOPMENT INTELLIGENCE
56 Franchise Development
Developing a strong online presence is critical to success
58 Challenge the Pros
“How do you choose the right marketing media to
reach your ideal candidates, and how often
should you communicate with them?”
59 Challenge the Pros II
“How do you use social media to attract prospects
and validate candidates?”
60 Sales Smarts
The 4 types of “Aha!” moments your sales team should know
61 Market Trends
Bank underwriting is changing – and to compete,
so must brands
62 International
Consumer marketing trends worldwide shine a
light on U.S. practices
64 It’s Closing Time
Give back, get back: 3 stories of community involvement
54
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