Franchise Update Magazine Issue II, 2016 | страница 48

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FranchiseConsumer
MarketingConference
AGENDA AT A GLANCE
TUESDAY JUNE 21, 2016

7:30am
8:30am –
11:45am

Concurrent Opening Workshops
(Included in conference registration)

8:30am –
10:00am

Crafting the Right Brand Promise that resonates with your cross-demographic customers – consumers, franchisees, and employees.

8:30am –
10:00am

Media – Paid, Owned, Earned & Shared – Develop a multi-media
strategy and placement plan.

10:15am –
11:45am

Engage Your Customer Through Their Media Choice – choosing the right
media vehicles to reach your target audiences.

10:15am –
11:45am

Media – Paid, Owned, Earned & Shared – Execute, evaluate and measure
results of your multi-media plan.

12:00pm –
1:45pm

Lunch in Sponsor Networking Gallery – Exhibits Open

2:00pm –
3:00pm

Ketye
no

REGISTRATION OPEN

3:00pm –
4:00pm
4:10pm –
5:25pm
5:30pm –
7:30pm

Opening General Session
Welcome – Therese Thilgen, CEO Franchise Update Media
Opening Remarks – Jeff Rinke, VP of Marketing, Hungry Howie’s Pizza,
Conference Chairman
State of Franchising – Darrell Johnson, President & CEO, FRANdata
OPENING KEYNOTE – Scott Stratten
What’s Next for Marketing?
Local Marketing –
imperative for
location, market
and brand growth.

Research & BIG DATA
– How it fits with your
brand.

Social Media’s role in
driving revenue.

Welcome Reception in Sponsor Networking Gallery – Exhibits Open

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