Franchise Update Magazine Issue II, 2016

Consumer Marketing CONSUMER MARKETING INITIATIVES 24 Social Studies How 3 top marketers are using social media to build their brand 26 Neighborhood Marketing Doing it right: from 4 walls to 4 blocks to 4 miles 28 Marketing Tactics Customers: bring ’em in, keep ’em in, reward ’em! 30 Supplier Spotlight Hot Dish Advertising builds partnerships with its clients 32 CMO Q&A Stacey Kane, CMO at East Coast Wings & Grill, brings an operator’s mindset to marketing 34 CMO Roundtable “Your media strategy and plan is complete and now it’s time to execute. What steps do you take to ensure each layer of your media plan is carried out effectively?” 36 Sales Strategy How to use “retail theater” to compete in an online, e-tail world 38 Millennials Learn 3 ways to improve the all-important customer experience 20 Franchiseupdate ISS U E II, 2 0 1 6 fu2_tocs(2,6,20,54).indd 20 5/9/16 8:57 AM

Franchise Update Magazine Issue II, 2016 | Page 22