Franchise Update Magazine Issue II, 2015 | Page 35

WHO SHOULD 4
ATTEND

DON’T-MISS
SESSIONS
Kick off your conference experience with
our Opening Boot Camps. Each provides
an opportunity for you to dive into a
couple of critical topics:
Choosing the right vendor is key, and our opening
Technology Boot Camp will help you take a closer
look into the process of choosing a technology
partner. (1½ hour session – offered twice, back
to back)
Our Brand Reputation Management Boot Camp
offers two sessions – Understand Your
Customer’s Experience and Protecting
Customer Data. (Each is a 1½ hour session; see
full agenda for details.)

Follow these Breakout Session Tracks for
focused learning in four key areas:
Young and Growing Marketers
Franchisee Training, Educating, and Motivating
Media Strategy and Execution
Customer Relationship Management

Sponsor Networking Sessions provide
an opportunity for you to interact with
your peers and meet the industry’s
leading product and service providers.
Our Closing Dinner gives you one
more opportunity to network with your
peers in the relaxed environment of
Maggiano’s Little Italy. (Included with
your registration)

Introduced in 2011, the Franchise Consumer Marketing Conference
is the first of its kind in the franchise industry. Our content includes
developing creative strategies to increase brand awareness and drive
visit frequency, designing successful media plans that work with marketspecific budgets, developing media options for execution, as well as
building infrastructure to support both consumers and franchisees.
Led by our advisory board, comprising some of the industry’s most creative, talented,
and experienced marketers, this conference applies to any size brand and multiple
levels within the organization:
CEOs & Presidents – For those looking to position or reposition the brand for long-term
growth, our branding programs help focus on the essence of the brand and how to
build and execute growth plans while getting your stakeholders on board.
CMOs – Discover how to increase visit frequency, build brand awareness, engage
customers, and drive revenue for franchisees, as well as the organization. Uncover
some of today’s best techniques for developing effective brand marketing plans,
strategies, and teams to support short- and long-term growth,
all while managing the ups and downs of every budget. This conference helps CMOs
understand their options and determine how to make the best choices for their brand.
Marketing Vice Presidents, Directors – Grow personally and professionally by interacting
and learning among peers and brand leaders from throughout the franchise industry.
Choose to improve skills in a specific area, or learn something completely different —
our extensive agenda touches on all aspects of marketing.
Marketing/Brand Managers – Improve knowledge and skills in the areas of brand
development, planning, execution and evaluating results. Learn new, effective trends
and tactics for implementing integrated marketing strategies.
Public Relations & Communications Professionals – Customer engagement is a critical element
to brand growth. Learn new tools and strategies for getting and keeping customers
engaged.
COOs – Gain insight on how to ensure quality customer experiences across multiple
disciplines and local store marketing. Take home strategies to help your team play a key
role in building the brand while delivering on its promises.
IT Executives – Technology continues to grow and expand as an effective tool for
reaching customers. How does technology impact your brand? Learn what’s new from
a marketing technology standpoint, and discover how your team can support customer
reach and engagement.
Franchise Development Executives – The 2014 Franchise Consumer Marketing Conference
opened the conversation on how franchise development and consumer marketing
executives can work together to build stronger brands. This is an important topic for
the long-term success of the brand, and in 2015, we will provide further insight on how
to increase growth and success.
Suppliers – Better understand your consumer marketing customer and what’s important to
them, all while showcasing your brand.

REGISTER NOW online at: franchiseconsumermarketing.com or call 1-800-289-4232 ext 202