Franchise
update|Q2
BUSINESS
INTELLIGENCE FOR GROWING FRANCHISORS
4 FROM THE EDITOR’S DESK Balancing technology with a human touch
Lead 8.
10 CEO PROFILE: JOSEPH SCHUMACHER From outside counsel to the C-suite at Goddard Systems
15 CEO PROFILE: RICH WILSON CertaPro painters gets a fresh coat
18 FEATURE: ANATOMY OF A BRAND Huddle House rebrands at 50
20 FEATURE: Technology trends roundup: mobile, social, and digital, oh my!
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22 THE FOCUSED CEO Training the trainers: support your local franchisees!
23 HUMAN RESOURCES If 6’s were 9’s: evaluating your direct reports
Market 24.
35 CMO Q&A Schlotzsky’s Mark Mears is building value and driving innovation
40 CMO ROUNDTABLE “How is your brand using technology in its marketing efforts to target and reach
customers more effectively?”
41 MILLENNIALS Dissecting Millennial Man for fun and profit
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42 CONSUMER DATA Going mobile: help your customers spend more!
43 CONNECTING WITH CUSTOMERS Popeyes’ turnaround in a no-growth economy
Grow 44.
46 CHALLENGE THE PROS “How are you using technology to identify, reach, and track prospects?”
50 SALES SMARTS Are you docking your brand in the right portals?
52 MARKET TRENDS A call for collaboration on global due diligence
54 INTERNATIONAL Viewing global expansion through a social media lens
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56 IT’S CLOSING TIME Do you have a validation problem?
Franchiseupdate IS S U E II, 2 0 1 4