Franchise Update Magazine Issue II, 2014 | Page 34

FULL AGENDA

CONFERENCE DAY2

WEDNESDAY
10:10AM

to 11:00AM

CONCURRENT BREAKOUT SESSIONS
TRACK 1: Start-Up/Evolving
Brands & Markets:

11:10AM

to 12:00PM

CONCURRENT BREAKOUT SESSIONS
TRACK 1: Start-Up/Evolving
Brands & Markets:
Growing into Media Efficiency – Panelists will share their
experiences in building cost-effective media strategies and programs that produce greater marketing results. This breakout
session will address performance benchmarks and intelligence
technologies to monitor, measure and improve your ROI. Our
session panelists will share their local successes and challenges
to capitalize on this digital marketing platform. 

Ad Fund Contribution and Management – What role

TRACK 2: Marketing Execution:

do your franchisees play in your national ad fund and
how can you utilize their strengths - while at the same
time, overcome their objections without straining relationships? What’s the process for launching and promoting
your pla