Franchise Update Magazine Issue II, 2014 | Page 19

BOTTOM LINE What are your long-term goals for the company? Our vision is to consistently deliver extraordinary experiences. DO YOU KNOW YOUR CUSTOMER? How to enhance what they Value? How they correlate to Profit and Growth? How has the economy changed your goals for your company? It has not. Where can capital be found these days? A bank is still one of the best places for financing. It’s local and allows most business people to establish credit and a proven track record that often keeps the doors open. We’ve seen credit loosening up a little and 401(k) retirement can be a good source, but home equity as an investment tool is gone. We’re also fortunate in that we have a relatively low barrier for entry. Decisions should be thoughtful, collaborative with all stakeholders, and owned by the CEO. Have an Actionable Plan? LEARN TO ANSWER YES What they Value? Call today for your assessment www.MGMT2000.com 844-509-4500 [Toll Free] How do you measure success? Goals. One of the ways we measure our brand success is through customer satisfaction. We survey our customers and seek to improve in any areas necessary. Beyond that, it’s important for our franchisees to be successful and achieve their goals. That could be an income goal or a quality of life goal, but that success is one of the ways we measure our success as a brand. What has been your greatest success? It’s yet to be realized. Any regrets? No. What can we expect from your company in the next 12 to 18 months? Year-over-year growth of 20 percent. We’d like to see another 35 franchisees come on board. We’re working to increase our mix of commercial clients so that we are closer to a 50/50 mix of commercial and residential. Everything we’re doing right now is a part of a bigger 3- to 5-year plan. n ISSUE 3 OF 2014 ADVERTISING DEADLINE july 4th, 2014 Call [phone] ext. 202 - or email [email protected] to reserve your ad space! Franchiseupdate I SSUE I I , 2014  17