Franchise Update Magazine Issue II, 2014 | Page 15

YOU MAY THINK YOU ALREADY HAVE THIS SOLUTION BUT YOU DON’T. TAKE A DEMO. Easy, Cost-Effective Localized Marketing Silvercrest Advertising’s Localized Media Automation Platform (LMap) lets you select advertising tactics, customize creative templates, choose the zip codes you want to reach, and pay for the finished pieces – all in one, user-friendly marketing portal. You can design and distribute tactics based on the unique needs of consumers in your geographic area – making your localized marketing simple, strategic and affordable. The best part? The entire LMap system is free to use for both franchisors and franchisees. All you pay for is the actual distribution of your media tactics! A Menu of Advertising Options Unlike other media automation platforms that may be designed around one specific tactic, LMap has it all. We offer everything from door hangers, newspaper ads, direct mail and business cards to free-standing inserts, billboards, brochures and letterhead. The more media channels you choose, the more different ways to get the word out about your business! One-Stop Distribution Gone are the days of dealing with multiple vendors and trying to keep up on their ever-changing requirements to get your advertising tactics distributed. LMap does it all for you, working with the appropriate vendors for the tactics you select to get your pieces out as promised and on schedule. And because of the relationships we’ve established with thousands of media outlets across the country, you can take advantage of our consolidated buying power to get the best return on your investment. For a demo of this innovative, user-friendly localized media automation platform that can help you maximize your local marketing efforts, visit lmap.com. Creative, Controlled Customization Franchisors load pre-approved templates and promotions into LMap at no cost, allowing you to maintain the integrity of your brand and advertising guidelines. Franchisees then have the freedom to “click and pick” the offers they’d like to extend to their local customers into the templates, adding in their addresses and phone numbers. Personalization with peace of mind. It doesn’t get much better than that. SEE A DEMO LMAP.COM/FUM William Rodriguez, President & Co-Founder [phone] | [email protected] MAINTAIN BRAND CONSISTENCY AND BRAND INTEGRITY FROM CONCEPTION TO EXECUTION. COMPLETELY FREE. JUST 4 EASY STEPS. 1 2 CHOOSE MEDIA CUSTOMIZE CREATIVE 3 SELECT DISTRIBUTION 4 CHECK OUT AND EXECUTE