Franchise Update Magazine Issue II, 2012 | Page 28

Grow Market Lead

damage
“Don’t hide
behind ‘No
comment, no
comment. Urge
corporate to
come out with a
statement.”
—Brad Fishman

this trickles down to the front-line employees, much can be lost.
“We have a simple plan, because no
one has time to pull out a manual when
the press walks in the door,” says Sanderson. That’s why her 10-step guide is
posted where