Franchise Update Magazine Issue II, 2012 | Page 21
Market
Consumer marketing initiatives
28
Feature: Damage Control 24.
PR is a key part of reputation management
CMO Q&A:
28. Interim Healthcare’s Linda Shaub
on being quick, concise, and on message
instant
“ We are living in an environment ofwant to wait for
gratification. Quite simply, we don’t
anything, especially when it comes to requesting
information... If you don’t respond quickly, it’s almost
guaranteed that your competitors will. —Linda Shaub
”
CMO Roundtable 30.
30
“From a marketing perspective, what are the
keys to improving franchise system response
for existing franchisees and customers?”
30
Legal Perspective 32.
Resolving disputes is better without court
Marketing Channels 34.
Balancing the old with the new
Connecting with Customers 35.
Eliminate root causes to improve key performance scores
Franchiseupdate I ssue I I , 2012
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