Franchise
update|Q2
BUSINESS
INTELLIGENCE FOR GROWING FRANCHISORS
4 From the Editor’s Desk Transformation! The new Franchise Update
7.
Lead
8 Feature: Franchise Startup Laying the groundwork for a new franchise
12 CEO profile: Shelly Sun BrightStar CEO builds on her rapid success
16 CEO profile: Paul Damico Putting his mark on Moe’s Southwest Grill
19 Leadership Guru: Jon Luther Five precepts for franchise CEOs
21.
Market
22 Feature: Consumer Survey Survey shows brands embracing new strategies
26 Advisory Board Franchise Consumer Marketing Conference Board sets agenda
27 CMO Roundtable Does your brand have an online reputation management strategy?
29 CMO Q&A CMO Terri Miller on Great Clips’ innovative POS system
31 Case study: Naked Pizza Turning purchases into conversations
32 Consumer Data Tracking the changes in how consumers pay
33 Connecting with Customers Your brand is built by what’s being said online
34 Legal Protecting your brand online
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38 Feature: Franchise Validation Satisfied franchisees are your trump card
41 Challenge the Pros “How important is a conversion strategy?”
42 Sales Smarts Quarterly training to tune up your sales team
44 Market Trends Who gets capital now—and how?
46 It’s Closing Time Success starts at the top—and so does failure
48 AFDR StaTS Highlights from the 2011 AFDR
Franchiseupdate I ssue I I , 2011
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