Franchise Update Magazine Issue II, 2011 | Page 39

Grow Franchise development intelligence Feature: Franchise Validation 38. Satisfied franchisees are your trump card Challenge the Pros 41. “How important is a conversion strategy to your development plans?” Sales Smarts 42. Quarterly training to tune up your sales team Market Trends 44. Who gets capital now—and how? It’s Closing Time 46. Success starts at the top—and so does failure AFDR Stats 48. Highlights from the 2011 AFDR Mark your planner now for the 2011 Franchise Leadership & Development Conference, October 12-14, 2011 at the InterContinental Buckhead in Atlanta. Franchiseupdate I ssue I I , 2011  37