Consumer Marketing
CONSUMER MARKETING INITIATIVES
40 CMO Q&A
Value Place’s Kelly Poling on how marketing
helps “put heads in beds”
42 CMO Roundtable
“How closely do you work with the sales team in
franchisee lead generation and franchisee recruitment?”
44 Millennials
Tailoring your opportunity to this
up-and-coming generation
46 Customer Service
Does your brand create inspired
moments in each customer’s day?
38
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