Franchise Update Magazine Issue I, 2014 | Page 24

WOMEN AT 24 THE TOP Dina Dwyer-Owens Chairwoman and CEO, The Dwyer Group How has your life experience made you the leader you are today? I literally grew up working in the business before it became a holding company for multiple franchised service brands. By the time I was 13, I was learning all about sales and customer service at a car wash my father owned. From there I went on to work in almost every aspect of our company. From cleaning carpets to franchise sales, I learned by doing. I also had the privilege of being raised by parents who expected the best from all their children. My mother grounded me in my faith, and my father instilled a strong work ethic to (as we like to say) “re-earn my position every day in every way.” Of course, I can’t overlook the great lessons I inherited as a head cheerleader in high school. Whether it had to do with fundraising, creating agendas for pep rallies, managing a team of high-spirited girls, or speaking in front of large groups and inspiring the student body, faculty, and families, I embraced those invaluable skills. And in many ways, I call myself the head cheerleader of The Dwyer Group today for some of those very same skills. Role models? My father always told me that whatever your mind can conceive and believe you can achieve—and demonstrated that by achieving 99 percent of his personal targets. He also had me listen to positive motivational tapes from amazing leaders like Zig Ziglar, Paul Meyer, Brian Tracy, etc. He would pay me an extra allowance if I listened to a program six times and could answer his questions. He also put m RF