Franchise
update|Q1
BUSINESS
INTELLIGENCE FOR GROWING FRANCHISORS
4 From the Editor’s Desk No place for silos
Lead 5.
6 CEO Profile: Sam Ballas Controlled growth pays off for East Coast Wings & Grill
9 CEO Profile: Ralph Askar Franchise veteran is building a successful brand… again!
12 Feature: Franchisee Conventions Keep the momentum going year-round
14 Feature: Anatomy of a Brand Arby’s taps refranchising to boost growth
16 Leadership Guru: Cartridge World CEO Defining a vision for success
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17 Human Resources Applying metrics on the “people” side
Market 27.
28 CMO Q&A Jersey Mike’s Rich Hope on a culture of giving—and receiving!
30 CMO Roundtable “How does the marketing department fit into the ‘development culture’ of your brand?”
32 Managing Millennials Getting the most from your Millennials
33 Connecting with Customers Using innovation and technology to compete
Grow 35.
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36 Feature: Development Culture It’s in the DNA at 20-year-old PostNet!
38 Challenge the Pros “How does eliminating the ‘silos’ of separate departments help integrate a brand’s
recruitment, development, sales, and marketing cultures and tasks?”
40 International Which overseas expansion method is best for your brand?
42 Sales Smarts Grade—and improve!—your franchise development effort
43 Market Trends Will your industry rise or fall in 2013?
44 It’s Closing Time Finding franchisees who match your life cycle
46 AFDR 2013 Annual Franchise Development Report features benchmarks, trends
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