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JIM COLLINS, AUTHOR & BUSINESS EXPERT
GREAT BY CHOICE: UNCERTAINTY, CHAOS,
AND LUCK – WHY SOME THRIVE DESPITE THEM ALL.
Jim Collins is a student and teacher of enduring great companies — how they grow, how they attain superior performance,
and how good companies can become great companies. Having invested nearly a quarter of a century of research into the
topic, Jim has authored or co-authored six books that have sold in total more than ten million copies worldwide.
Don Shula, Winningest Coach in NFL
History, Owner of Shula’s Steak House
& Restaurant
Dave Shula, Former NFL Player and Coach,
President of Shula’s Steak House
YOU CAN INSPIRE ANYONE TO BE A WINNER
Nigel Travis, Chief Executive Officer, Dunkin’
Brands and President, Dunkin’ Donuts
BUILDING BRAND VALUE THROUGH FRANCHISEE
COLLABORATION