2015 FRANCHISE TECHNOLOGY BUYER’S GUIDE
Company:
Saepio Technologies
Saepio empowers marketers to plan and
execute engaging marketing campaigns
across franchise networks and around the
globe—ensuring local relevance, brand
consistency, speed to market and significant
cost savings. The world’s best known brands
turn to Saepio’s powerful software platform
and extensive portfolio of support services to
automate the marketing process, eliminate
redundancy and ensure that all marketers
connected to the brand have the assets and
tools they need to quickly customize and
execute campaigns.
The Saepio MarketPort marketing platform
starts with easy…
• Easy to Build and Run a Cross-channel
Campaign because everything—email,
landing pages, social, mobile, digital banner
ads, signage, print ads, direct mail, and much
more—is all managed in a single, integrated
digital marketing platform.
• Easy to Maximize Brand Value at the Local
Level because local and corporate marketers
share a single platform but experience the
same platform differently based on their roles.
Brand control, speed to market, and content
localization is all easily accomplished whether
messages are for local, national or global
audiences and corporate marketers can easily
assign campaign tasks to local marketers.
• Easy to Engage Customers with
personalized, relevant messages because
corporate intelligence gleaned from CRM
data, customer analytics, consumer actions
and more can determine what content is
served when, where and how.
• Easy to Automate Marketing Fulfillment
because robust workflow enables every cross
channel customer touch point to happen
30
automatically whether launched by corporate
marketing, initiated by a local marketer or
triggered by a customer’s action.
Homepage:
www.saepio.com
Address:
600 Broadway, Fourth Floor
Kansas City, MO 64105
USA
Year Founded:
2000
Year Started in Franchising:
2000
Number of Total Clients:
150+
Number of Total Locations
Served:
Target Brand/Organization
Size:
50+ locations
Testimonials:
“MarketPort allows us to have all of our brand
standards and different types of collateral
in one place. Due to this and the ease of
use there’s been a lot of adoption by our
restaurants.”
Stephanie Williams
Brinker International, Inc.
“We needed a tool that allowed for template
creation in order to get our dealers to adapt
and use our creative materials. Our adoption
rate has increased substantially and I love the
flexibility of MarketPort. Whether it’s to help
launch an event or for traditional advertising
materials, it’s not limiting. We can always find
ways to use it for many different marketing
initiatives.”
Jessica Thor
Audi of America
Typical Timeframe for
Migration/Installation:
“MarketPort allows our franchisees the
freedom to do just-in-time marketing at their
local stores. While our corporate team focuses
on strategic national efforts, our franchisees
are able to use MarketPort to develop custom
offers in their local markets, instantly, to drive
sales. The Saepio team are experts in their
field and we look to them for help in meeting
our franchisees’ needs as much as possible.”
Andrea Zapata
Auntie Anne’s Inc.
60–90 days
Contact:
Noted Clients:
Name: Jeff Allen
Title: VP, Sales
Phone: (816) 777-2100
Email: [email protected]
100,000+
Pricing:
MarketPort is offered as SaaS. Please contact
us for pricing.
Auntie Anne’s Inc., Great Harvest Bread
Company, McDonald’s, Sonic Drive-In
Restaurants, Sport Clips Inc., True Value
Company, Wild Birds Unlimited, Inc.
2015 FRANCHISE TECHNOLOGY BUYER’S GUIDE
TBG2015_allpages.indd 30
5/7/15 10:29 AM