A
big part of Mustang’s
huge success lies in its
ability to appeal to different age groups. When Ford was
planning its Mustang marketing
assault 50 years ago, its primary
targets were young baby boomers
coming of age and wanting sporty
cars, not dad sedans. Ford
36 FOXMustangMagazine.com
planned for 100,000 ’65 Mustangs
but wound up building and selling
more than 500,000 from three
assembly plants. Mustang
became a fast and furious youth
movement that spilled over into
other segments of society — middle aged, old, wealthy, dirt poor,
and crazy rich. People young and
old bought Mustangs, even when
they didn’t really understand why.
Though Ford never witnessed
this kind of buying phenomenon
again, it has always known how
to reinvent the Mustang. Each
time Ford has taken Mustang
back to the drawing board, buyers have roared into showrooms