Fox Mustang Magazine Issue 1 | Page 6

TOM SHAW >>>> FROMTHE EDITOR YOU’VE GOT THE RIGHT MAGAZINE W elcome to the rollout of FOX Mustang Magazine. Here are the keys. Take ’er for a spin. Tell your Fox friends — the ’79’93 Mustangs now have their own magazine. FMM is wall-to-wall Fox. No more flipping past pages of other cars you don’t care about in hopes of finding something — anything — on your Fox Mustang. Here in this magazine, the feature cars are all Fox. Tech is all Fox. Parts are all Fox. News and departments, too. Not that long ago, magazines were full of Fox Mustangs, but it was just about all hard-core racing. Nine-hundred horsepower monster motors? Six-second ETs? Three-stage nitrous systems? That may be interesting to read, but other than a small handful of highrollers, who’s going to build that kind of car? So let’s focus on the real world, where the Fox Mustang: the buck without drama corner-carver, or a heavyhitting muscle car without your bank account throwing a rod FMM is about buying, keeping, and enjoying your Mustang, be it a hot rod, driver, or project. The differences between us and the rest of the magazines should be pretty easy to spot — layout, paper quality, page size, number 6 FOXMustangMagazine.com of pages, better columns — but one thing I’d like to point out is our focus on restoration. Up to this point, almost all of the Fox coverage has been about hot-rodding or racing a 5.0. That’s good, but what about the guy with the driver who needs to know how to restore his dash, fix a door, redo his interior, or repaint his trim? Going fast is great, but we’ve got to keep ’em on the road, too. That’s why each issue of FMM will have plenty of restoration articles. In this issue, we’re fixing a dead power window; recovering a pair of bucket seats; and sizing up old, neglected paint to see what can be saved and “...wherever you are on the performance-restoration continuum, FMM is all Fox, every issue.” what will need a repaint. I watched the ’60s muscle cars go through these same stages — new car, modded hot rod, driver, beater. Then, at about the 20-year mark, they began to acquire some vintage interest. All of a sudden the primary interest becomes restoration instead of hot-rodding. But wherever you may be on the performance-restoration continuum, FMM is all Fox, every issue. We’re getting in deep. So how about if we go around the table and introduce ourselves? Curt Patterson is the boss, a.k.a. the publisher. As one of the early hires at Dobbs Publishing (Mustang Monthly, Super Ford, et. al.) back in the ’80s, Curt was responsible for advertising and revenue. He drove an ’88 GT convertible then. Today, Curt’s a veteran of almost 30 new magazine launches. He understands the reader has to come first. Others I’ve worked with drive themselves nuts looking for new ways to subtract more and more value from the magazine, thinking that the reader won’t notice. Of course, they do. I’m your humble editor — a lifelong Ford guy, ’93 GT convertible owner, and magazine editor for 25 years. I’m a car guy who learned the magazine biz, not vice versa. You can’t fake genuine enthusiasm. Jason Jacobs, former touring drummer, is the company’s longestserving dude, handling circulation, departments, and overall operations. Brandon Patterson multi-tasks as FMM’s managing editor, web marketer, and ad-sales team member. Laura Burke compiles several departments, meticulously copy edits the entire magazine, makes sure la