Forum for People Performance Management and Measurement - Hotel Study Forum for People Performance Management and Measur | Page 4

The details of each of the value drivers are: Driver #1: Fast & Efficient Check-In This Driver represents the impact of the first impression the customer has about the service and value the hotel provides. The check-in experience puts a mark on the customer’s overall perception of the brand and service. Driver #2: Tries to Satisfy Customers The main purpose of Driver #2 is to transform Customer Satisfaction into Customer Loyalty. This represents an extremely welcoming and helpful staff that provides constant attention and is always available to assist the customers. The ambiance is also critical to create a welcoming feeling, which a customer always remembers and associates with a certain brand. Driver #3: Options & Amenities Driver # 3 concentrates on constantly providing customers with information on hotel incentives, like special offers or amenities. For a best result, the staff has to be extremely well informed and always confirming that the customers are aware of what the hotel offers. Driver #4: Strives for Precision When it comes to precision, a hotel aims to impress the customers by not allowing any little flaws. Giving the customer the expected service, assistance or information produces a sense of reliability and responsibility and affects the customer’s overall perception of the hotel.