Forum For Business May, 2015 | Page 19

Th e Im por ta n ce o f Gr a ssroot s L obbyi ng f o r Ch a mb e r s of Com m erce RICH ROY PUBLIC AFFAIRS VICE PRESIDENT Lobbyists have been influencing American politics since before their profession even had a name. One of, if not the first, was William Hull, an ex-Revolutionary War officer tasked by fellow veterans to press legislators on back pay owed to former soldiers. Beginning in the mid1800s to present day, we’ve recognized these “K Street Operatives” from DC to our own city halls as part of the influencers of business in the modern world. Today, lobbyists hold more sway than ever. In many cases, they aren’t just spokespeople, they really are members of the congressional family. A recent CNN report noted that 78 members of Congress have federally registered lobbyists as family members. This makes sense, as many lobbyists used to work in the government as elected officials, political appointees, staff or civil servants. Their experience in government has taught them how the legislative process works and given them access to a large number of decision makers. As anyone who follows politics knows, it’s always been about influence. Those who have the connections are those who get heard. So, do you have to hire a lobbyist to make sure your voice is heard? It takes a lot of time to build the connections inside the beltway that lobbyists have already made. Unless you are willing to spend the time and money necessary to become a legislative advocacy expert yourself, you are better off hiring someone who already knows the ropes. In addition to access, lobbyists also provide an understanding of how the legislative process works, who to work with on a project (and who not to work with), if there are other interests competing with your efforts, and when to back off or proceed. These are valuable considerations when a bill’s passage or defeat hangs in the balance. Where does grassroots advocacy fit in? Given that lobbyists have an insider’s understanding of how government works and direct access to those in charge of making the decisions, does the average citizen or business even have a voice in public policy anymore? Thankfully, the answer is yes. Elected officials have finally taken note of the frustration that average citizens share about the influence of government insiders. With the help of our Florida Chamber partners in Tallahassee, we have the ability to have our voices heard collectively. Greg Blose, Grassroots Manager with the Florida Chamber, and staff work diligently to keep chambers across the state informed of issues that have potentially harmful effects, not to mention positive influence for business. A well-organized group of local citizens in a legislator’s district wield more power and influence than any lobbyist. With the entire Florida Cabinet, House of Representatives and half of the Florida Senate up for election in 2016, the voice of the local constituents is very powerful. The advent of the Internet has made it easier than ever for people to share information and mobilize to effect legislation. The most effective nonprofit organizations are using tools from parent organizations and internally crafted messaging to educate our members about pending legislation, communicate with them about the potential effects, and mobilize them in numbers when their actions can shape the outcome. Ensuring that the voices of individual constituents and likeminded organizations are heard by the right people at the right time is the most powerful form of advocacy and the kind of representation the founding fathers had in mind. And while it is appropriate, and even desirable, to have people who understand how government works greasing the wheels, good governance dictates that all voices need to be represented in the discussion. Your Lakela