2 Bo ok R e v i e w s f o r 2 0 1 3
LINDA SOMERSALL
LINDA MARIE WEDDINGS
& EVENTS
C
] O N N E C T
LMSWeddings.com
Two of the books
that I have referenced
in my wedding business
most recently are
“Wedding Wisdom” by
Mary Dann and “The
Big White Book of
Weddings” by David
Tutera
In “Wedding Wisdom,”
Mary Dann uses her
psychology background
to help her interact
with clients, focusing
on making sure that the
client is a right fit for the
planner and vise versa.
There is much more to
planning a wedding or
event than just the job
itself. It is critical that
I treat the client as a
person first and only
take a job when I know
I can deliver to meet
expectations.
“Wedding Wisdom”
also gives a timely
reminders to keep
boundaries, stay on task,
be very specific when
forming contracts, and
above all keep everything
in perspective. As a
wedding planner, it is
important for me to
remember that the event
I am planning is the
most important event
of a client’s life, while
still maintaining a sense
of balance for everyone
involved in the planning
process.
David Tutera’s book,
“The Big White Book
of Weddings,” is full of
lists that will help keep
anyone on track while
planning an event. Lay
person or professional,
the checklists in this book
are easy to follow and
help create a step-by-step
plan for any event.
David also likes
to address the most
important aspects of the
wedding planning process,
such as adding personal,
emotional elements like
a family heirloom or
another touch that brings
special significance to the
bride and groom and their
families. This is one of my
favorite parts of planning
a wedding! It’s so exciting
and rewarding to help a
bride and groom capture
their vision and bring it
to life.
These two books are
great resources for my
businesses because I
know that the authors
share my passion for
making wedding dreams
come true!
FORUM FOR BUSINESS
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