Forum For Business April, 2015 | Page 6

Pol k G oe s G l o b a l On April 23, the Lakeland Area Chamber of Commerce and Lakeland Linder Regional Airport will host the inaugural event of the emerging Polk International Business and Protocol Council. “Polk Goes Global” is a half day symposium designed to inform Polk County businesses about the value of international trade and to give instruction on how to take steps to initiate international trade. Attendees interested in building export markets will be introduced to US Department of Commerce, Enterprise Florida and SBDC representatives who can start them on a defined path to growth. Attendees will also be exposed to ideas on how to gain access to data on potential international partners, clients and suppliers. Speakers not only include representatives from the commerce sector mentioned above, but also Polk County Tourism and Sports Marketing and small businesses in Polk County who have successfully “gone global” will stimulate thinking on how to better serve international visitors and customers in our local market areas. The symposium is designed to impact businesses of all sizes throughout Polk County. Participants will hear the scope of current international trade in Florida and Polk County, learn from agencies and institutions that facilitate export and sourcing, hear from small businesses that have been successful in expanding to foreign markets, learn how to make international connections through protocol capabilities and will be given information on how to take first steps in trade development. Polk County has a long history of international trade. Cattle exporting goes back generations, as does the export of citrus and other agricultural products. International travelers come to Central Florida by the millions, and are currently adding LEGOLAND to the list of destinations. Our area has long been a leading world producer and exporter of phosphate. With its strategic location relative to the Florida ports, a free trade zone in the middle of the Tampa/ Orlando metroplex, and the development of the CSX intermodal logistics center, Polk County is positioned to be the keystone for international intermodal distribution and light manufacturing. In addition, Polk County is a desirable vacation and retirement destination for an increasing number of Europeans and Canadians. Enterprise Florida reported that in 2013, the State was responsible for exporting over $93 billion in goods and services and for international trade totaling over $155 billion. Florida has the second highest number of exporters of any US state, following only California. International trade in Florida supports over 1 million jobs and accounts for nearly one-sixth of the state’s economy. Florida’s top ten trading partners include Brazil, Columbia, China, Chile and Japan. Over 45% of all goods produced in Florida are exported! Lakeland-Winter Haven MSA experienced over 190% export growth from 2009-2013, the second highest rate of growth among state MSA’s. In 2013, the MSA alone was responsible for $1.9 billion in merchandise exports. Polk County businesses leaders with appropriate knowledge can and should be planning to take advantage of the international opportunities. (www. enterpriseflorida.com) The Lakeland Area Chamber of Commerce, through its Business Development Key Strategic Task Force, is working with the area economic development agencies, chambers, and business organizations to ensure that Polk County businesses have access to international options – including business and client development services, free trade zone related services, trade mission opportunities, educational, training and protocol opportunities. THIS EVENT WOULD NOT BE POSSIBLE WITHOUT THE SUPPORT OF THE FOLLOWING SPONSORS: EVENT SPONSOR: SUNTRUST BANK CSX SADDLE CREEK CORPORATION FLORIDA IMPORT EXPORT CORPORATION THIRD WING BUSINESS STRATEGIES ADDED BONUS View some of the international Sun ‘N Fun activity as you arrive and leave! Register at PolkGoesGlobal. LakelandChamber.com 6 | FORUM FOR BUSINESS