FORUM Fall 2017 Vol. 50 Issue 1 - Page 6

Explore Boston :

the Walking City

Quincy Market and Faneuil Hall


Quincy Market and Faneuil Hall were historically used as meeting places for discussion and trade . Now they are a place to meet and have a quick meal . Quincy Market is a hall lined with food on either side and Faneuil Hall has stalls showcasing all the sweets and Boston gear you can imagine .


The Boston Common and Public Garden
The Boston Common and Public Garden are two of Boston ’ s largest green spaces . They are great scenic spots for running , walking or simply enjoying the day . The Boston Public Garden is home to the bench featured in the film “ Good Will Hunting ,” the Make Way for Ducklings sculpture , and the George Washington statue , which was the inspiration for the Conference logo .


Duck Tours
Duck Tours are a great way to view Boston from land and sea . You can view the foliage and learn more about Boston ’ s landmarks . You can catch a Duck Tour from a number of locations in the city .
Public Garden


Fall Brewery Tours
If you ’ re over 21 , autumn in Boston is exciting because the local breweries release their fall flavors and offer tours for visitors . Breweries such as Harpoon and Samuel Adams have signature fall flavors that people can enjoy .

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Newbury Street
Newbury Street is Boston ’ s famed lane of high-end shops . From stores like Dolce & Gabbana to H & M , you can browse or buy almost anything your heart desires . Newbury Street also has a number of delicious spots to grab a bite to eat such as Trident Booksellers and Cafe , which is a bookshop that doubles as an eatery .
Content by Rachel McLean , National Confernece Communications Coordinator Design www by . prssa Natalie . prsa Glaody . org / forum , PRSSA National Publications Editor in Chief
Fall 2017
A Roadmap Through Uber’s Current Crisis By Briana Bryant University of Alabama at Birmingham E rupting onto the tech scene eight years ago, Uber changed how we get a taxi in a big way. For not having been around very long, the San Francisco-based ride-hailing company has faced its share of public relations blunders. Here’s a review of the major Uber missteps of 2017. January 2017 — #DeleteUber. Days into his term, President Trump implemented a travel ban from seven Muslim- majority countries, which spurred strikes among New York City taxi drivers. Along with other ride-sharing companies, Uber continued to operate during the strike but unlike the other companies, Uber increased surge pricing in the areas affected by demonstrations. To many members of the public, this conveyed that the company sought to profit from the protests or undermine those on strike. Thus, the #DeleteUber hashtag was born. Within days, reports of 200,000 deleted Uber accounts were circulated as customers boycotted the company. Uber CEO Travis Kalanick, who had recently been named to a panel of economic advisers for President Trump, found himself in the hot seat. It was revealed that Kalanick had spoken out against the travel ban through leaked emails sent to deleted account holders, though he initially kept quiet in the media. In the days following the emergence of #DeleteUber, Kalanick stepped down from the president’s advisory board. Meanwhile, LYFT donated $1 million to the American Civil Liberties Union. Lyft co- founders John Zimmer and Logan Green quickly released a statement rejecting the travel ban and pledged to donate $1 million to the American Civil Liberties Union over the course of the next four years, using the company’s “Round Up & Donate” feature. Uber later set up a $3 million legal fund for immigrant drivers and affected families. But by then, the #DeleteUber damage was done. Public Relations Takeaway: The 2016 election marked a change in how political involvement of corporate leaders became defined by the public. Kalanick’s connection to President Trump’s advisory group also linked him, along with Uber, to the travel ban. While Uber employees talked internally about integrity and having compassion for those affected, the outward expression of these company values were not conveyed to the general public in a timely or meaningful way. LYFT not only topped the app download charts during the #DeleteUber campaign but also gained public relations traction over its competitor with an aggressive denouncement of the ban and a fundraising campaign that would span the presidential term. Values are portrayed in what you do, not what you say. February 2017 — Bad behavior: sexual harassment, drugs, theft. Former employee Susan J. Fowler published an article to her personal website reflecting on her year working at Uber. Fowler’s account included details about the sexual harassment and discrimination she faced while working as an engineer for the company and highlighted that other women engineer colleagues experienced similar issues. The allegations against Uber management continued to emerge as accounts of discrimination, sexual misconduct, drug use 6 and cover-ups came pouring in. Former U.S. Attorney General Eric Holder was brought in to formally investigate these claims. Weeks later, dash-cam footage emerged showing a conversation between Kalanick and Uber driver Fawzi Kamel. As Kamel confronts Kalanick about changes to the company’s premium Uber Black service and talks about his personal financial struggles, Kalanick loses his temper and exits the car abruptly. Later in February, Waymo (Google’s self- driving technology arm) sued Uber over self-driving auto technology. Waymo alleged that former employee Anthony Levandowski downloaded confidential designs and blueprints before leaving the company in 2016. Armed with those company secrets, Levandowski formed a self-driving tech firm called Otto and was soon acquired by Uber. Public Relations Takeaway: This is an example of a breakdown in company culture. 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