Fort Worth Business Press, June 2, 2014 Vol. 26, No. 23 | Page 13

fwbusinesspress.com | June 16 - 22, 2014

advertising effectiveness, brand insight
assessment,
customer
satisfaction
studies,
packaging
benchmark,
promotion effectiveness and price
sensitivity analysis.
Hurr says one of Immotion Studios’
competitive advantages is its sister
agency Consumer Science.
“They can validate and then we create.
We can do an analysis on our efforts
to see if we did our job,” Hurr said. “I
think because we have that in-house
we are unique. A lot of other agencies
don’t have that. Because an outside
group tests a brand, we can focus on if
we’re meeting the clients’ needs and the
consumers’ needs. It helps bring more
to our profit.”
Another factor adding to Immotion’s
competitive edge, Hurr says, is having
all three companies under one roof.
Randy Hurr, Lindsey’s husband and an
attorney, houses his H \