Forensics Journal - Stevenson University 2013 | Page 26

FORENSICS JOURNAL FIGURE 3: 419 Nigerian Advanced Fee Fraud Scam Lifecycle, .NExT Web Security. FIGURE 4: Lottery Prize Scam, Rubinstein, Maria. SecureList. Rubinstein, Maria. “Congratulations, you’ve won! The reality behind online lotteries.” SecureList. 25 Jan. 2012. Web. 30 Apr. 2012. http://www.securelist.com/en/analysis/204792215/Congratulations_ youve_won_The_reality_behind_online_lotteries Facebook recently encountered a problematic IKEA malvertising gift card scam, according to ITbusiness.ca columnists, Robert McMillan and Robert X. Cringely. With the promise of a $1,000 gift card by following through on the fictitious marketing scheme, approximately 40,000 Facebook users shared the offer with their friends, and encouraged users to click on to a fraudulent, malware infested website in an effort to generate revenue for website traffic (McMillan and Cringely). At the peak of the scam, Facebook noticed the fraudster’s Facebook business page gained roughly 5,000 “fans” per hour, until the page was shut down later in the day (McMillan and Cringely). With the inclusion of ads into trusted social media sites, users have become easily tricked into believing that all ads that run on a trusted site, such as Facebook, are legitimate. “419 Nigerian Advanced Fee Fraud Scam Lifecycle.” .NExt Web Security Services. n.d. Web. 18 Oct. 2012. http://www.nextwebsecurity.com/419LifeCycle.asp. Simply noting that an email is from a reputable company such as Coca-Cola immediately establishes brand credibility and provides the prospective victim with a way to connect with the fraudster. If he has heard of the organization, it baits the victim into believing that a reputable company has offered an opportunity to win a prize. The email shown in Figure 4 is sent from a free web domain “yahoo.fr” rather than the actual organization, Coca-Cola. The free web domain in conjunction with the numerous grammatical errors, serve as warnings that this is an e-scam. Using a root address of “cocacolaclaimsdepartmentukfr1” is customizable within any well-known ISP service, assuming that the email address itself has not already been claimed by someone else (like Coca-Cola). The appearance of the organization in the root of an email addr